Transforming Research into Global Reach

Client: MIRAI ASSET INSTITUTE（未来資産研究所）

Industry: Investment Research / Digital Economy

Location: Tokyo, Japan

MIRAI ASSET INSTITUTE is a leading research organization focused on digital finance, sustainability, and macroeconomic trends. Despite their strong research output, the organization’s digital presence was not aligning with the quality of its content. Key issues included an outdated website with poor UX and a non-responsive design, low international visibility and weak SEO indexing, a lack of centralized access to valuable reports, whitepapers, and datasets, and limited user retention with low engagement in emails.

Audit & Insights

We began by analyzing website analytics, user behavior, search rankings, and international traffic. This gave us a clear picture of the real user journey and the breakdowns in the experience.

Strategic Redesign

We strategically redesigned their website to create a modern, bilingual (JP/EN) platform. The new website focused on clarity, credibility, and seamless access to research insights. Every page was designed to encourage visitors to engage — whether by reading, subscribing, downloading, or sharing content.

Content Activation

To further activate content and boost engagement, we launched a LinkedIn campaign to promote high-value whitepapers and developed a targeted newsletter strategy aimed at converting visitors into long-term followers. The messaging highlighted innovation, global thinking, and future-ready finance.

Performance & Growth

Additionally, we implemented advanced analytics dashboards to track key performance indicators, such as who was reading the content, what was being downloaded, and how often users returned. This data allowed for continuous optimization and precise retargeting efforts.